
TREND SUMMIT 2011 is a symposium to introduce & to discuss
- Industry Color Trends
- Best New Flower & Plant Varieties from growers
- Best New & Exciting Containers & Supplies from manufacturers & vendors
- Best New Applications for the latest products
- How to stay on the cutting edge of design
- How we can set our own design trends
This symposium calls out to industry leaders and forward thinkers to participate in a lively brainstorming session to help create exciting trend directions for the year ahead.
2 full days of TREND SUMMIT 2011 activities will include:
- Assessment of sampling of the latest fresh flower and plant varieties and introductions from participating growers, and containers and supplies from hardgoods manufacturers and suppliers.
- Demonstrations on how to use the new products.
- Lively discussion on multiple ways to integrate the use of 2011 color forecast within the floral industry. And how best to generate our own floral trends, using the latest available products, to appeal to the new generation of consumers.
- Panel Discussion on ‘Steps to Empower the Floral Industry’.
- Final recommendations for FLORAL TRENDS 2011
SCHEDULE FOR TREND SUMMIT 2011
February 26 (Saturday)
SPECIAL GUEST SPEAKER – Leatrice Eiseman
A world-renowned color specialist, who is most often known as ‘America’s Color Guru’ will present a color seminar which will give you an educated insight on color trends for 2011. Leatrice heads the Eiseman Center for Color Information and training, and is also the executive director of the Pantone Color Institute.
5:00 – 6:00pm Personal meet & greet for Trend Summit participants only
7:00 – 8:30pm ‘Fresh Look at Color Trends 2011’
February 27 (Sunday)
9:00am Registration
9:30am Introduction
NEW Products for 2011: Flowers & Plants
10:45am NEW Products for 2011: Supplies
Noon Lunch
1:00pm Exciting uses for NEW Products!!
Presentation led by Hitomi & Kevin with help from the DESIGN358 design team
3:00pm Hands-on experimentation with NEW products Group Session
4:00pm NEW Product Presentation from each group
5:00pm End of Day
February 28 (Monday)
9:00am 2011 NEW Product Review and Assessment
10:00am Creating Trends – Demonstration
11:00am Creating Trends – Group Discussion
Noon Lunch
1:00pm ‘Steps to Empower the Floral Industry’
Panel Discussion
2:00pm ‘Floral Trend Direction 2011’
Group session
3:30pm Summarizing the result of Trend Summit 2011 Conference
5:00pm End of Trend Summit 2011
COST:
$395.00 includes Leatrice Eiseman presentation + 2 days of conference. No meals included.
Register online here or download the brochure on the right side of the page and register offline.
PLACE:
DESIGN358 Education Facility
At Kirby-Signature Floral
3737 Marine Way, Burnaby, British Columbia, Canada
(604)430-6300







